Blue Onyx Silver Bracelet

I visited The KO Shop, located at J.P. Nagar, 1st Phase, 15th Cross Bustop here in Bangalore. The shop is famous for its fashion jewelry made of silver. Here is the Sky Blue Onyx Silver Bracelet which I thought of purchase, but the "fixed" silver price of Rs 5,000 something disappointed me. And the price of the bracelet was no where close to this amount and I left the shop without buying.

Blue Onyx Silver Bracelet

Gold and Silver prices vary every day and the established jewelers sell at the fluctuating cost. What's your opinion on the silver fashion jewelry stores selling at the fixed cost.